Pro Stock Hockey lands exclusive ONYX stick deal
Pro Stock Hockey became the exclusive distributor for PRO reserve’s new ONYX hockey stick, now available online for $199. The launch adds a high-end option with premium construction, free shipping and customization as the company expands its stick lineup.
Why it matters: - The ONYX gives competitive players a lower-cost entry into an elite-level stick category. - Pro Stock Hockey gets an exclusive product that expands its hockey stick lineup and gives the retailer a new draw for performance-focused buyers. - PRO reserve gets a broader retail spotlight as it shifts from understated designs to a more aggressive visual style.
What happened: - Pro Stock Hockey signed an exclusive distribution agreement with PRO reserve for the new ONYX hockey stick. - The stick launched Aug. 17, 2026, and is available only at ProStockHockey.com. - The ONYX debuts in a black-and-blue colorway, with more fall releases planned in teal, silver/black, red, purple, green and an all-white special edition.
The details: - The ONYX is priced at $199. - Pro Stock Hockey says each ONYX purchase includes free shipping, three free rolls of tape, free name personalization, a free 60-day warranty and same-day shipping. - The stick uses a Pyro Flex hybrid kick point, high-end fishbone texture, STRATX Precision Grip finish and rounded square shaft shape. - PRO reserve says the design is built to balance feel, control, release and durability. - The company says the ONYX is priced at more than 50% less than many other high-end sticks on the market. - PRO reserve is a Canada-based stick maker focused on elite-level construction, customization and performance. - The company has drawn attention through sticks linked to Tage Thompson, Jakob Chychrun and Pierre-Luc Dubois, plus sample sightings involving Nathan MacKinnon and David Pastrnak. - Pro Stock Hockey sells unused overstock pro stock equipment made for NHL teams and players, including sticks, gloves, protective gear and apparel.
Between the lines: - The launch signals a push to compete on both performance and presentation, not just specs. - The aggressive graphics and staggered color releases suggest PRO reserve is trying to create a collectible retail identity, not just a single-stick launch. - The extras bundled with the purchase are designed to make the $199 price point feel more premium than the sticker price suggests.
What's next: - Pro Stock Hockey said players can follow the company for launch updates, product availability and future ONYX colorway releases. - Additional ONYX colors are expected this fall. - PRO reserve is positioning the ONYX as the next step in its effort to bring high-end performance and visual design to the hockey equipment market.
The bottom line: - The ONYX is a premium hockey stick with an aggressive retail launch strategy, and Pro Stock Hockey has locked up exclusive sales rights.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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