ConstructionClock rebrands as Supercrew with broader crew management platform

ConstructionClock has rebranded as Supercrew and expanded from time tracking into a full crew management platform for contractors. The company says the move comes as it serves more than 3,000 companies, tracks over $1 billion in labor costs annually and prepares for more AI development and growth in Manitoba.

Why it matters: - Supercrew is aiming to become a single operating system for contractors that handle scheduling, labor tracking and payroll. - The shift could reduce the manual handoffs that often cause lost information between office and field teams. - The company says the platform gives owners and managers better visibility into staffing, productivity and labor costs.

What happened: - ConstructionClock announced it is now operating as Supercrew. - The company said the new brand reflects an expansion beyond automatic time tracking into broader crew management. - Supercrew said contractors can plan crews, track field activity and send labor data into payroll through one platform. - The company said the platform is designed to help contractors manage day-to-day field workforce operations.

The details: - Supercrew said it serves more than 3,000 companies across 10,000 active job sites every day. - The company said it tracks more than $1 billion in labor costs annually. - Supercrew secured $471,352 from Prairies Economic Development Canada, also known as PrairiesCan. - The PrairiesCan funding is designated for AI development. - The company previously raised $3.2 million with participation from M25, Trillick Ventures and Canadian business leaders. - Supercrew is building a new office to support its growing team and expansion. - The company said the office investment reflects a long-term commitment to Manitoba and the construction industry. - Jordan Kovacs joined Supercrew as Head of Operations. - Kovacs previously served as Vice President of Operations at Humi and later as Vice President of Operations, Canada, at Employment Hero after Humi’s acquisition. - Existing customers will keep access to their accounts, data and current functionality as the brand and platform changes roll out. - Supercrew pointed readers to more information about the change here.

Between the lines: - The rebrand signals a push to move from a point solution for time tracking to a broader platform category with more recurring workflow control. - The AI funding suggests Supercrew is betting that automation will be central to its next product phase. - Hiring an operations leader with scaling experience points to a company preparing for more organizational complexity, not just product growth.

What's next: - Supercrew plans to introduce expanded platform capabilities under the new brand. - The company is continuing to grow its team as the new office project moves forward. - Customers can expect a transition that preserves current access while new tools are added. - Supercrew said interested users can download the app and try it for free.